EA Games Acquired by Consortium Linked to U.S. and Saudi Interests

September 30, 2025 - 09:56

In a significant move within the gaming industry, video game giant EA has been sold to a consortium that includes the Saudi Public Investment Fund and Affinity Partners, a firm associated with Jared Kushner. This acquisition marks a pivotal shift for EA, known for its popular franchises such as FIFA, Madden NFL, and The Sims.

The deal underscores the growing influence of international investments in the gaming sector, particularly from entities connected to the Saudi government. The Saudi Public Investment Fund has been actively diversifying its portfolio, seeking opportunities in technology and entertainment.

Jared Kushner's Affinity Partners, which has been involved in various investments since its inception, adds a layer of political interest to the acquisition. This partnership raises questions about the future direction of EA and how it will navigate the complexities of global investments while maintaining its brand identity and commitment to gamers.

As the gaming landscape continues to evolve, stakeholders will be watching closely to see how this acquisition impacts EA's operations and future projects.