SAG-AFTRA Members Strike Against AI Usage in Video Games

May 20, 2025 - 08:48

SAG-AFTRA members have been striking over AI in video games since July 2024. The union, representing actors and voice artists, has taken a firm stance against the growing use of artificial intelligence to replicate voices and performances in video games. Recently, the union filed an unfair labor practice complaint against a major game developer, citing concerns over the introduction of AI-generated characters, including a notable instance involving an AI-powered Darth Vader in the popular game Fortnite.

Union representatives argue that the use of AI to replace human voices threatens the livelihood of its members and undermines their right to negotiate fair terms and conditions. They emphasize the importance of protecting artistic contributions and ensuring that actors receive appropriate compensation for their work. The ongoing strike reflects broader industry concerns regarding the implications of AI technology, as many fear it could lead to job losses and a devaluation of creative talent in the gaming sector. As the situation unfolds, the impact on both the gaming industry and its workforce remains to be seen.