Video Game Companies Revise Offer to Actors Union Amid Negotiations

May 13, 2025 - 14:22

In a significant development, video game companies engaged in negotiations with SAG-AFTRA have presented a "best, last and final" offer to the actors union, which notably excludes a controversial provision related to artificial intelligence. This decision comes as both parties strive to reach a consensus on contract terms that address the evolving landscape of the gaming industry and the rights of performers.

The initial proposal included clauses that would have allowed for unlimited digital replicas of actors, raising concerns within the union about the potential exploitation of their likenesses and performances. The removal of this AI provision reflects the companies' recognition of the union's apprehensions and highlights the ongoing dialogue surrounding the ethical implications of AI in entertainment.

As negotiations continue, the outcome will not only impact the actors involved but also set a precedent for how the gaming industry approaches the integration of technology and the protection of creative rights in the digital age.