Will Video Game Prices Rise by 2026? Insights from Industry Experts

December 20, 2025 - 13:11

As the gaming industry continues to evolve, industry experts are speculating about potential price increases for video games by 2026. With the growing costs of development, marketing, and technology, many believe that the recommended retail prices (RRP) of games may rise significantly. One of the most talked-about titles, Grand Theft Auto VI, has sparked discussions around whether it could be one of the first games to breach the $100 mark.

Analysts point to several factors driving this potential increase. The rising expenses associated with high-quality graphics, expansive open worlds, and intricate storytelling have led developers to reconsider their pricing strategies. Additionally, inflation and changes in consumer spending habits could further influence the market.

While some gamers express concern about the affordability of future titles, others argue that the value provided by modern games justifies a higher price point. As the industry gears up for the next generation of gaming, the conversation around pricing remains a hot topic among enthusiasts and professionals alike.