Xbox Game Pass Price Increase Reflects Lost Revenue from 'Call of Duty'

October 4, 2025 - 13:09

Microsoft Corp.’s Xbox division surprised many video game enthusiasts this week with an announcement of a significant price increase for its Game Pass subscription service. The cost of the highest tier has risen by 50%, bringing it to $30 a month. This move has sparked discussions about the financial implications of losing the 'Call of Duty' franchise, a popular title that has historically attracted a large player base.

Industry analysts suggest that this price hike may be a strategic response to the anticipated decline in revenue from 'Call of Duty' sales, especially after recent shifts in ownership and exclusivity. The Game Pass service, which allows subscribers access to a vast library of games, has been a cornerstone of Xbox's strategy to attract players and retain them in a competitive market.

While the increased price may enhance the value of the service, it also raises questions about affordability for gamers. The reaction from the gaming community remains mixed, with some expressing concern over the rising costs in an already expensive gaming landscape.